TEXEL MATERIA
*by Texel, the leading developer of 3D body scanning and digital fitting technologies
Instant virtual try-on and size advice widget
Proprietary deep learning and computer vision technology instantly creates photorealistic user 'avatar' from a single photo, which opens unlimited style exploration.

Machine learning algorithms based on a unique dataset of full body 3D scans predict accurate user body measurements with 5 simple questions (gender, height, weight, age and body type).
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Marks & Spencer has taken a stake in a specialist technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers.

Marks & Spencer has invested in Texel, which enables consumers to create digital avatars using 3D scanning technology to find the clothing most appropriate to their shape and size.
Tilda Publishing
M&S seeks to end 'it doesn't fit' worries with digital investment
M&S invests in clothes fitting technology to reduce returns
Marks & Spencer has invested in a specialist fitting technology
Texel Materia & Replicant Fashion collab
Digital Fashion Festival
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